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LPS Campaigns: Turning Personal Stories into Action for Blackwater Canyon

To spread the word and put pressure on lawmakers to protect West Virginia’s Blackwater Canyon from a highway project, LPS Campaigns built a toolkit to spark conversation across social media.


What stands out is their use of the UGC feature to let supporters upload personal videos about why the canyon matters to them, and ready-made comments to encourage folks to tag key decision-makers.


Example of LPS Campaigns' toolkit asking people to record their own videos in order to protect Blackwater Campaign from highway development

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