To spread the word and put pressure on lawmakers to protect West Virginia’s Blackwater Canyon from a highway project, LPS Campaigns built a toolkit to spark conversation across social media. What stands out is their use of the UGC feature to let supporters upload personal videos about why the canyon matters to them, and ready-made comments to encourage folks to tag key decision-makers.

Wisconsin Engagement Alliance, a grassroots coalition, uses SoSha to help volunteers share trusted election information with their own networks. Their toolkits connect civic participation to issues people are already thinking about, including the cost of living, the environment, and immigration rights. Because the content is shared by everyday people, like neighbors and friends, it feels more personal and gives supporters a natural reason to pass it along. Build posts around the everyday...

On July 30 we hosted a webinar with LPS Campaigns and the Center for Digital Strategy exploring how organizations are putting this UGC strategy into practice. Watch the recording for campaign examples and practical tips from our speakers.