This case study was originally published by CounterPoint Messaging , a SoSha customer . We’re proud to share their case study highlighting their organic social media + paid ads strategy for advocacy. Key takeaway: There is some fatigue among organizers and the public around actions targeting Federal lawmakers. This campaign proved these digital actions work on smaller and more local players who are not used to negative attention online. The Approach:  With just six days to act, CounterPoint...

This week, we’re highlighting our partner  The Greens/EFA in the European Parliament.  In their latest campaign toolkit , they’re raising awareness about climate change by tagging heads of state and members of the European Council directly. By tagging key decision-makers, they’re amplifying visibility, driving accountability, and putting real pressure on people who can make change.

This week we’re highlighting our long-time partner, Red Wine & Blue . They’ve added SoSha right into their event registration flow, making it simple for new registrants to spread the word. By embedding a SoSha post on their confirmation page, they consistently bring in more sign-ups and extra visibility.