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#HowSportsShapedMe: How Lambda Legal is Powering Advocacy Through Community Stories
Lambda Legal and RALLY are leveraging the power of user-generated content to protect the right to play sports. Discover how supporters are sharing their photos and videos to show how sports shape who we are.
SoSha Staff
1 min read
What is Social Media Amplification: The Unlocked Power of your Community
Paid media is getting more expensive. Institutional trust is getting harder to earn. As a result, today's communications teams face a challenge: how do you reach people when attention is fragmented and trust no longer flows from organizations alone? According to the global Edelman Trust Barometer, 70% of people are now hesitant or unwilling to trust an organization that feels distant from them. On the other hand, trust has returned to everyday relationships: over 60% of peopl
SoSha Staff
5 min read
Social Amplification in Europe: Building Predictable Growth Without Ads
With the EU’s TTPA regulation in place, Meta and Google have tightened restrictions on political ads, significantly reducing scale. Paid acquisition is no longer a reliable growth channel for political organizations in Europe. This article was originally written by Areti Livanos for Partisan. Read the original article here. The shift is forcing a change in how organizations acquire petition signatures, new emails, and volunteers. When paid reach is limited, acquisition depen
SoSha Staff
5 min read
How Ready-Made Posts Motivate People From Their Inbox
This week we’re spotlighting Protect My Public Media! On June 4, local public media stations, partners, and advocates will come together for Protect My Public Media Day, a national day of action and awareness to show why local stations are worth protecting and call for restored federal funding. To help supporters take action, their team is launching social amplification toolkits on their website and embedding posts directly in emails to drive outreach to Congress. This make
SoSha Staff
1 min read
How Planned Parenthood Shows People What’s at Stake
Planned Parenthood Action Fund offers a strong example of how to build a toolkit that helps supporters speak clearly and confidently about the issues that matter most. Each post lays out what is at stake when politicians try to block access to essential health care, including care provided at Planned Parenthood health centers. What stands out most is the copy – strong, concise stats that help supporters share credible information and have more informed conversations online a
SoSha Staff
1 min read
How to Use Employees to Amplify Milestones: Volunteers of America
This week we’re highlighting Volunteers of America! They recently celebrated their 130th anniversary and marked the moment with a thoughtful toolkit for their team to share. Your team has untapped potential to be powerful advocates. For major milestones and announcements, equip them with a simple toolkit. It helps them feel included while amplifying your message beyond your own channels.
SoSha Staff
1 min read
User-Generated Content That Breaks Out of the Feed
This week we’re spotlighting MoveOn ! They launched a rapid-response mobile billboard campaign in South Dakota and DC to put pressure on lawmakers to defund ICE. In their outreach, they embedded a SoSha toolkit with the user-generated content feature enabled, inviting supporters to upload selfies to show their support. The result: a mobile billboard with bold graphics featuring real people behind the message. It’s a strong example of how user-generated content from SoSha ca
SoSha Staff
1 min read
Training Everyday Messengers to Move Legislators
On January 29, we hosted a webinar with CounterPoint Messaging to explore how agencies, state affiliates, and local advocacy organizations can win state and local fights faster by using social media amplification with precision. Meaningful change does not always come from broadcasting louder messages. It comes from mobilizing the right people, at the right moment, to reach the right decision-makers with coordinated pressure that is visible and measurable. Figure Out Who to I
SoSha Staff
3 min read
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