Wisconsin Engagement Alliance: Build Content around what your Community Cares about

Wisconsin Engagement Alliance, a grassroots coalition, uses SoSha to help volunteers share trusted election information with their own networks.

Their toolkits connect civic participation to issues people are already thinking about, including the cost of living, the environment, and immigration rights. Because the content is shared by everyday people, like neighbors and friends, it feels more personal and gives supporters a natural reason to pass it along.

Build posts around the everyday issues your community already cares about. When people see their own concerns reflected in the message, they’re more likely to share it and connect those issues back to voting on Election Day.