With the EU’s TTPA regulation in place, Meta and Google have tightened restrictions on political ads, significantly reducing scale. Paid acquisition is no longer a reliable growth channel for political organizations in Europe. This article was originally written by Areti Livanos for Partisan. Read the original article here. The shift is forcing a change in how organizations acquire petition signatures, new emails, and volunteers. When paid reach is limited, acquisition depen

On May 19, we hosted a conversation with Red Wine & Blue and Moms Clean Air Force about how organizations can grow beyond the people already on their lists. Watch the full recording for the insights. Key Takeaways Your Existing Supporters Are an Underused Acquisition Channel When teams talk about reaching beyond their list, the answer is not always a bigger paid budget or a brand-new strategy. Many organizations already have a powerful growth channel in front of them: the peo

Executive Summary: Social media amplification helps teams reach new audiences by equipping supporters with ready-to-share content they can post or send through their own networks. This strategy works best for organizations with an activated community and clear advocacy moments, such as petition signatures, event registrations, voter guides, or contacting elected officials. Red Wine & Blue shows how supporter sharing can become a measurable acquisition channel. From January t

How Biocom Activated Speakers, Sponsors, and Attendees at Scale Event managers have to balance speakers, sponsors, logistics, and last-minute changes, leaving little time for complicated promotion plans. Instead of building elaborate campaigns, activating word of mouth through structured social media amplification is both highly effective and surprisingly simple to set up. For Biocom , it became a coordinated, measurable system that empowered speakers, sponsors, and attendee

Empower Project will build on SoSha’s infrastructure layer to bring advanced social sharing capabilities directly into the Empower App, offering organizers a new type of mobilization action. Empower Project builds programs and tools that help organizations activate communities through relational organizing, supporters reaching out to friends, family, and trusted networks to drive change. The Empower App is trusted by more than 1,500 organizations nationwide. With this new off

On January 29, we hosted a webinar with CounterPoint Messaging to explore how agencies, state affiliates, and local advocacy organizations can win state and local fights faster by using social media amplification with precision. Meaningful change does not always come from broadcasting louder messages. It comes from mobilizing the right people, at the right moment, to reach the right decision-makers with coordinated pressure that is visible and measurable. Figure Out Who to I

Through a new integration with SoSha, Empower Project is bringing Social Media Toolkits directly into the Empower App to provide organizers a new way to turn supporter networks into measurable digital reach. The new feature adds social media amplification to the workflows already used by more than 1,500 organizations nationwide through Empower. With Social Media Toolkits, organizations can give supporters, volunteers, organizers, and community members ready-to-share content t

This week we’re spotlighting Protect My Public Media! On June 4, local public media stations, partners, and advocates will come together for Protect My Public Media Day, a national day of action and awareness to show why local stations are worth protecting and call for restored federal funding. To help supporters take action, their team is launching social amplification toolkits on their website and embedding posts directly in emails to drive outreach to Congress. This make

Letters from Dilley website site shares moving letters and drawings from children held at the ICE detention center in Dilley, Texas, giving visitors a powerful reminder of the families affected. After people read the stories, the embedded SoSha toolkit offers a simple way to respond in the moment and share the message with their own circles. It’s a thoughtful example of how clear storytelling and an easy next step can turn awareness into action.

Ahead of a major trade show, Fonds Finanz used SoSha to make event promotion feel more personal with user-generated content. Through the toolkit, people could take a selfie or upload their own photo, and share a post that encouraged their networks to register too. It’s a great example of how UGC can help build momentum before an event by making promotion feel authentic and community-driven.

Planned Parenthood Action Fund offers a strong example of how to build a toolkit that helps supporters speak clearly and confidently about the issues that matter most. Each post lays out what is at stake when politicians try to block access to essential health care, including care provided at Planned Parenthood health centers. What stands out most is the copy – strong, concise stats that help supporters share credible information and have more informed conversations online a

Ahead of No Kings Day, Human Rights Campaign built a great toolkit with content optimized for each platform and a smart use of user-generated content so it’s easy for supporters to participate by taking and sharing their own photos. UGC makes a movement more personal by bringing real faces (& voices) to the cause.

National Wildlife Federation's Action Fund toolkit is a strong example of meeting supporters where they are. Each piece pairs a clear visual with a direct call to action, driving people to sign pledges and petitions. They also included platform-specific graphics that make content easy (and compelling) to share.

This week we are spotlighting FORCE : Facing Our Risk of Cancer Empowered. With February as Cancer Awareness Month, they created a strong toolkit for supporters to share resources on testing, risk management, and next steps. They also included a UGC action with a custom frame , an effective way to turn awareness into participation, especially for causes where personal stories and trusted networks can drive real impact.

This week we’re spotlighting MoveOn ! They launched a rapid-response mobile billboard campaign in South Dakota and DC to put pressure on lawmakers to defund ICE. In their outreach, they embedded a SoSha toolkit with the user-generated content feature enabled, inviting supporters to upload selfies to show their support. The result: a mobile billboard with bold graphics featuring real people behind the message. It’s a strong example of how user-generated content from SoSha ca

SoSha toolkits make it simple for speakers to promote your event to the right audiences. American Physical Therapy Association hosted the largest physical therapy convention in the country February 12-14, 2026. In the lead up, APTA built a toolkit designed for speakers to plug in their session title using fill-in-the-blanks , then enabled AI for Sharers to generate a draft that felt unique to them instead of copy and paste. The result was a wave of posts from their conv

New/Mode, the advocacy and civic engagement platform trusted by campaigners and movements worldwide, is expanding its platform with two new social capabilities powered by SoSha, the leading social media amplification platform for progressive campaigns and non profits. The launches—Social Growth and Social Advocacy—mark a significant evolution in New/Mode’s approach to social engagement, with SoSha serving as its social sharing infrastructure. Social media is no longer just a

In the lead-up to Election Day, a bilingual toolkit was added to StopElectionRigging.com to promote Prop 50 — helping visitors quickly understand what was at stake and what they could do: show up to vote and spread the word to friends and family. It’s a great example of how accessible toolkits + shareable content can move people to action.