Your network is ready to move.
Turn that momentum into measurable action.
SoSha helps organizations turn their supporters, members, and partners into a measurable distribution channel that drives registrations, donations, acquisition, awareness, and mobilization — without extra ad spend or platform restrictions.
TRUSTED BY 200+ ORGANIZATIONS
1B+
Impressions generated across campaigns
10x
75%
2000+
Organic sharing outperforms paid ads on conversions
Of organic traffic in top campaigns driven by SoSha
Organizations from grassroots campaigns to Fortune 500
THE PROBLEM
You have a message and a network.
So why is it still hard to create momentum?
Owned media has limits. Paid media has rising costs and shrinking returns. And the people who would genuinely spread your message for you do not have an easy way to get the word out.
Organic reach is down. Ad costs are up Algorithms deprioritize organizational content. Paid targeting is restricted, expensive, and increasingly ineffective. The math no longer works the way it used to.
Your community wants to help, but the path isn't clear Supporters, members, employees, and partners would amplify your message if it took one click. Right now, the friction stops them before they start.
Word of mouth is your best channel - and a black box You know peer sharing drives real outcomes. But you can't measure it, optimize it, or report on it to your leadership, board, or clients.
Building toolkits manually kills campaign momentum Formatting posts for five platforms, chasing down graphics in Google Drive, coordinating across coalitions and partners — it eats hours that should go toward impact.
HOW IT WORKS
Build, Distribute, Share, Track.
SoSha slots into the workflows your team already runs.
No new app for your community. No disruptive implementation.
Build your toolkit in minutes.
01
Create posts in the POV of whoever will be sharing them. Upload videos, images, or links and add key campaign elements. Use the AI assistant to generate variations optimized for each social network — so your message stays consistent while every share feels personal.
02
Distribute to
your community.
Choose high-visibility spots to place your toolkit so people can spread the word. Distribute via a shareable link, a website or email embed, or directly inside confirmation pages and donation flows. Sharers don't need a SoSha account — if they're already signed into their social apps, they can share in just a few clicks.
Share
03
Your community selects the post that resonates with them, edits it to add a personal touch, or uses AI to generate a unique version. They share directly to their own social or messaging accounts — no login to SoSha required. Every share and its performance is tracked back to the original campaign.
Track
04
See who's sharing, clicking, and converting in real time. Track which copy and visuals perform best, which distribution method drives the most engagement, and use that data to fine-tune your campaign mid-flight. Finally have the numbers to prove results to your boss, board, or clients.
THE PLATFORM
One platform. The entire
amplification workflow.
SoSha connects toolkit creation, community activation, and closed-loop analytics — helping you get campaign content into supporters' hands and out into the world faster.
WHAT IS A TOOLKIT?
A toolkit is a collection of ready-to-share posts your audience can use to amplify your campaign. You can add posts with videos, images, or links, and give supporters simple ways to share them across social and messaging channels.
You can also collect user-generated content (supporters add their own photo or video), or create suggested comments and replies that help your audience join conversations and draw attention to key posts.
WHAT IS A SOCIAL MEDIA AMPLIFICATION?
Social media amplification means going beyond your owned and paid channels by helping trusted messengers distribute your content through their own networks. These messengers can be volunteers, donors, speakers, employees, coalition partners, or other supporters who help you reach beyond your existing followers and tap into new circles of influence. Because the message is shared by real people — not just your brand account — it carries more trust, context, and credibility.
WHAT DOES SOSHA DO?
SoSha provides the platform that helps teams give their trusted messengers ready-to-share content for social media amplification. With SoSha, teams can create toolkits, distribute them through links, website embeds, and email, and analyze the results — all in one place. Toolkits are easy to use, trackable, and optimizable across social media networks, messaging platforms, and other sharing channels.
THE PLATFORM
New distribution methods.
No matter how you distribute your toolkit, sharers don't need a SoSha account. If they're already signed into their social or messaging apps, they can share in just a few clicks.
LINK
Published toolkits have a shareable link you can send directly to supporters. You can customize that link with your domain, so the sharing experience feels like a natural part of your campaign.
WEBSITE EMBED
Embed the full toolkit directly on a landing page, event page, donation page, confirmation page, or action page via iframe. Supporters never have to leave your site.
EMAIL EMBED
Place ready-to-share posts directly inside an email using ready-to-use HTML. Supporters click from the message and share without needing to visit a separate page first.
WHAT YOU GET
The tools your team needs to
run people-powered campaigns.
Ready-made content. Every channel.
Send your supporters to a collection of suggested content. Supporters share in a few clicks — no login, no friction.
FROM THE FIELD
From the people running
the campaigns.
"We tell everyone about SoSha who compliments our programming.
​
It's a key tool in our arsenal and we're not gatekeeping the magic."
Brit Eames, Creative Director, Jane Fonda Climate PAC
“Organic social adds a critical piece of the puzzle that paid ads alone simply can’t deliver — reaching people through real, trusted voices.”
Rachel Brody, Social Media Director, CounterPoint Messaging
“Social media amplification is low-hanging fruit — an untapped potential for a lot of organizations.”
Megan Giakas, Senior National Digital Strategist, Sierra Club
WHO IT'S FOR
Built for teams that need their
community to show up.
SoSha works best when the message matters, the network exists, and someone on your team needs to turn that support into measurable reach, action, or momentum.
Advocacy Orgs & Coalitions
Issue campaigns, civic orgs, and grassroots movements that need to mobilize supporters around petitions, policy, elections, or public pressure.
Political Campaigns & Parties
Campaigns and organizing infrastructure that need to bypass platform restrictions and activate trusted peer networks for GOTV, events, and fundraising.
Associations & Member Orgs
Trade groups, labor unions, and organizations that need to turn a member base into coordinated digital participation.
Nonprofits & Foundations
Mission-driven organizations that need to extend reach, grow donor networks, and prove impact to funders — without growing the ad budget.
Agencies & Consultants
Digital, PR, and comms teams who run campaigns for clients and need a repeatable social media amplification workflow with measurable results to report.
Fifteen minutes.
That's all we need.
We don’t do canned demos. Before we show you anything, we want to hear what you’re trying to accomplish — the campaign, the community, the outcome. Then we’ll tell you honestly whether SoSha is the right fit.
No commitment. No sales pressure. Just a real conversation.