To spread the word and put pressure on lawmakers to protect West Virginia’s Blackwater Canyon from a highway project, LPS Campaigns built a toolkit to spark conversation across social media. What stands out is their use of the UGC feature to let supporters upload personal videos about why the canyon matters to them, and ready-made comments to encourage folks to tag key decision-makers.

On July 30 we hosted a webinar with LPS Campaigns and the Center for Digital Strategy exploring how organizations are putting this UGC strategy into practice. Watch the recording for campaign examples and practical tips from our speakers.

This week we’re spotlighting MoveOn ! They launched a rapid-response mobile billboard campaign in South Dakota and DC to put pressure on lawmakers to defund ICE. In their outreach, they embedded a SoSha toolkit with the user-generated content feature enabled, inviting supporters to upload selfies to show their support. The result: a mobile billboard with bold graphics featuring real people behind the message. It’s a strong example of how user-generated content from SoSha ca

Key takeaways from a SoSha-exclusive webinar with former members of the Harris and DNC teams. Photo: Gage Skidmore ; Attributation License ; Featured Image Banner Added by SpeechifAI (dba. SoSha) Vice President Kamala Harris out-raised her competitor President Donald Trump by more than 2:1 . She also outspent her opponent on Google and Meta by over $250 million , and built a robust campaign infrastructure of 2,505 staff and 358 offices across the core battleground states .