This week we’re spotlighting MoveOn ! They launched a rapid-response mobile billboard campaign in South Dakota and DC to put pressure on lawmakers to defund ICE. In their outreach, they embedded a SoSha toolkit with the user-generated content feature enabled, inviting supporters to upload selfies to show their support. The result: a mobile billboard with bold graphics featuring real people behind the message. It’s a strong example of how user-generated content from SoSha ca

SoSha toolkits make it simple for speakers to promote your event to the right audiences. American Physical Therapy Association hosted the largest physical therapy convention in the country February 12-14, 2026. In the lead up, APTA built a toolkit  designed for speakers to plug in their session title using  fill-in-the-blanks , then enabled  AI for Sharers  to generate a draft that felt unique to them instead of copy and paste. The result was a wave of posts from their conv

Empower Project will build on SoSha’s infrastructure layer to bring advanced social sharing capabilities directly into the Empower App , offering organizers a new type of mobilization action. Empower Project  builds programs and tools that help organizations activate communities through relational organizing, supporters reaching out to friends, family, and trusted networks to drive change. The Empower App is trusted by more than 1,500 organizations nationwide. With this new o

On January 29, we hosted a webinar with CounterPoint Messaging to explore how agencies, state affiliates, and local advocacy organizations can win state and local fights faster by using social media amplification with precision. Meaningful change does not always come from broadcasting louder messages. It comes from mobilizing the right people, at the right moment, to reach the right decision-makers with coordinated pressure that is visible and measurable. Figure Out Who to I

New/Mode, the advocacy and civic engagement platform trusted by campaigners and movements worldwide, is expanding its platform with two new social capabilities powered by SoSha, the leading  social media amplification platform for progressive campaigns and non profits. The launches—Social Growth and Social Advocacy—mark a significant evolution in New/Mode’s approach to social engagement, with SoSha serving as its social sharing infrastructure. Social media is no longer just a

This case study was originally published by CounterPoint Messaging , a SoSha customer . We’re proud to share their case study highlighting their organic social media + paid ads strategy for advocacy. Key takeaway: There is some fatigue among organizers and the public around actions targeting Federal lawmakers. This campaign proved these digital actions work on smaller and more local players who are not used to negative attention online. The Approach:  With just six days to ac

Huge win for Air Canada flight attendants, represented by the Canadian Union of Public Employees! With their #UnpaidWorkWontFly movement, CUPE was able to secure a historic victory in their recent contract negotiations this summer.  To help build the movement, the Canadian Labour Congress made it easy for supporters to show their solidarity on social media — from selfie frames to posts about fair pay. Check out their toolkit  to see an easy way to amplify your cause and engag

As the year comes to a close, we’re celebrating the marketing, communications, and digital organizing managers who made 2025 a standout year for authentic digital engagement. This community of top SoSha users proves that in today’s landscape, social media amplification is one of the most powerful tools we have—transforming ideas into action, community, and measurable impact. These communications professionals, coming from a diverse range of industries, excel at crafting clear

SoSha is a valuable, “one-stop-shop” for HR and marketing professionals looking to organically engage current and prospective employees Originally published: May 3, 2022 A company’s greatest asset is its employees. Engaged, brand-passionate employees boost overall productivity, generate free, authentic brand awareness, and make attracting new talent even easier. HR and marketing executives utilize a variety of strategies, from social media marketing to employee satisfaction s

For fundraising professionals preparing for Giving Tuesday and year-end campaigns, NC State’s approach offers five powerful lessons grounded in shared leadership, accessible storytelling, and scalable tools.

Every comms professional knows the pain of managing social media through Google Docs—hours wasted formatting posts and hashtags, leaving notes, and watching anonymous animals pop in and out without any clue who actually shared the content. If that sounds familiar, there’s a simpler way to get your content out and that’s exactly what Sarah discovered.  As a Digital Campaign Manager in Washington D.C., Sarah Sem spent two years coordinating messages across 250 partner organizat

Overview North Carolina State University’s 2025 Day of Giving, held on March 26, raised over $50.56 million from 18,565 gifts, exceeding the previous year’s dollar total by 9%. Using SoSha’s social media toolkits, NC State empowered about 500 “Pack Leader” ambassadors with ready-to-share, customizable content and individual tracking links. These ambassadors drove engagement in hour-by-hour challenges that contributed to 932 unique posts, generating nearly 260,000 social impre

When Luca Stirbat, CEO and Program Manager of ReaKtorX , launched their winter startup accelerator program in 2024, he had a clear...

Higher Ground Labs  – in collaboration with SoSha’s Content & Communications Lead Michael Roach – recently published an article  highlighting SoSha’s groundbreaking social graph analytics pilot program that redefined the effectiveness of organic social analytics. Our strategic partnership with Empower Project has created first-in-class analytics in the organic sharing space, elevating voter outreach and charting a new course for scalable, high-impact digital mobilization. Our

Key takeaways from a SoSha-exclusive webinar with former members of the Harris and DNC teams. Photo: Gage Skidmore ; Attributation License ; Featured Image Banner Added by SpeechifAI (dba. SoSha) Vice President Kamala Harris out-raised her competitor President Donald Trump by more than 2:1 . She also outspent her opponent on Google and Meta by over $250 million , and built a robust campaign infrastructure of 2,505 staff and 358 offices across the core battleground states .

Join us as we recap some of the biggest partner wins of 2024 and what we're looking forward to in 2025. 2024 has been a big year for SoSha. With oversaturated media markets, and the rising costs and diminishing value of digital advertisements, there’s a growing need for organizations to find new, effective ways to message to audiences online.  This has led to organizations across industries and sectors using SoSha’s organic social sharing to reach their key audiences and driv

NYWICI harnessed organic social sharing to amplify engagement for their annual Matrix Awards. Organizations and companies looking to...

A month after Election Day, we highlight some of the best social sharing strategies advocacy groups, campaigns, and businesses alike...