To spread the word and put pressure on lawmakers to protect West Virginia’s Blackwater Canyon from a highway project, LPS Campaigns built a toolkit to spark conversation across social media. What stands out is their use of the UGC feature to let supporters upload personal videos about why the canyon matters to them, and ready-made comments to encourage folks to tag key decision-makers.

On January 29, we hosted a webinar with CounterPoint Messaging to explore how agencies, state affiliates, and local advocacy organizations can win state and local fights faster by using social media amplification with precision. Meaningful change does not always come from broadcasting louder messages. It comes from mobilizing the right people, at the right moment, to reach the right decision-makers with coordinated pressure that is visible and measurable. Figure Out Who to I