This week’s spotlight is Ultraviolet! To put pressure on Ulta over its relationship with Flock, the team created a toolkit using the comment and reply feature, making it easy for supporters to engage directly (and publicly) with Ulta’s posts on Instagram, Facebook, and LinkedIn. The response has been impressive with comment sections filling up with concerns where Ulta and its followers can see it. Ultraviolet also encourages supporters to put each reply in their own words, so

To spread the word and put pressure on lawmakers to protect West Virginia’s Blackwater Canyon from a highway project, LPS Campaigns built a toolkit to spark conversation across social media. What stands out is their use of the UGC feature to let supporters upload personal videos about why the canyon matters to them, and ready-made comments to encourage folks to tag key decision-makers.

Wisconsin Engagement Alliance, a grassroots coalition, uses SoSha to help volunteers share trusted election information with their own networks. Their toolkits connect civic participation to issues people are already thinking about, including the cost of living, the environment, and immigration rights. Because the content is shared by everyday people, like neighbors and friends, it feels more personal and gives supporters a natural reason to pass it along. Build posts around

Lambda Legal and RALLY are leveraging the power of user-generated content to protect the right to play sports. Discover how supporters are sharing their photos and videos to show how sports shape who we are.

On May 19, we hosted a conversation with Red Wine & Blue and Moms Clean Air Force about how organizations can grow beyond the people already on their lists. Watch the full recording for the insights. Key Takeaways Your Existing Supporters Are an Underused Acquisition Channel When teams talk about reaching beyond their list, the answer is not always a bigger paid budget or a brand-new strategy. Many organizations already have a powerful growth channel in front of them: the peo

Planned Parenthood Action Fund offers a strong example of how to build a toolkit that helps supporters speak clearly and confidently about the issues that matter most. Each post lays out what is at stake when politicians try to block access to essential health care, including care provided at Planned Parenthood health centers. What stands out most is the copy – strong, concise stats that help supporters share credible information and have more informed conversations online a