Small Personalization, Big Results: APTA’s Convention Amplification Strategy

SoSha toolkits make it simple for speakers to promote your event to the right audiences.

American Physical Therapy Association hosted the largest physical therapy convention in the country February 12-14, 2026.

In the lead up, APTA built a toolkit designed for speakers to plug in their session title using fill-in-the-blanks, then enabled AI for Sharers to generate a draft that felt unique to them instead of copy and paste.

The result was a wave of posts from their convention speakers and super strong click-through rates from their networks. It’s a great example of how a small amount of personalization can improve sharing behavior and engagement.