Frequently Asked Questions

USER'S COMMON QUESTIONS

How can my community members share a post from a SoSha toolkit? 

First, users can scroll through the selection of posts and choose a post from the toolkit to share. On the left side, they can filter by social media platform, label, and type of post (i.e. text-only, image-only). 

If they’re sharing from a mobile device, after they select a post, they’ll be asked to follow the pop-up instructions. They then choose the app they want to share to, and paste the caption in the text box before sharing. All images, videos, and GIFs will transfer seamlessly.

Please note that when sharing on Instagram story, the caption will not transfer, this is due to the limitations of iOS. 

If sharing from a desktop, they can click “Customize and Share” on the post of their choice and a pop-up window from that social media platform will appear. The caption will be copied to their clipboard to paste  before posting. On desktop, the image will automatically transfer to social media, while videos and GIFs will download to their desktop for them to drag into the post. 

How do I share a post where I need to take my own picture?

Select the post you’d like to share with a transparent overlay (semi-transparent graphic placed over an image). It will display the option ‘Take a picture’ for the chosen social media platform.

Allow SoSha to access your camera; the transparent areas in the overlay will show your photo.

You can take a selfie or flip the camera using the button on the right. Once you’ve taken the picture, you can either press the ‘X’ button to retake it or share it using the button in the center.

Finally, share the post on social media.

Can a user edit a SoSha post before sharing? 

Yes! Once someone selects a post, they can click the “Share” button to open the chosen social media platform and paste the text. Once the text is pasted, a user can make edits before sharing. 

CREATING A SOSHA TOOLKIT

What are the essential items to create a SoSha post? 

You can view this guide on our Help Center for detailed instructions on how to build a post. In order to build a post, you need to select a social media platform and then enter any combination of text, a link, and a form of media (image, video, or GIPHY link).

Depending on the social media platform you want your audience to share to, you can decide which content you want to provide. For example, you can create text-only posts for platforms like Twitter or Linkedin. 

What types of content can I upload onto SoSha? 

You can upload various types of media to our system. For images, we support PNG, JPG/JPEG, MJPEG, BMP, WEBP, and TIFF formats, with a maximum resolution of 4096x4096 pixels and a file size limit of 20 MB.

For GIFs, the maximum size is also 4096x4096 pixels, but you can upload files up to 50 MB.

When it comes to videos, you can upload files with a maximum resolution of 3840x3840 pixels. Each video can be up to 5 minutes long (for Enterprise subscribers) and 200 MB in size. We support videos with up to 60 frames per second (fps) and an audio bitrate of up to 512 kbps. The maximum video bitrate allowed is 200 Mbps.

How can I make the editing process faster? 

Once posts are uploaded to your campaign, you can quickly edit posts with these features: 

AI Social Copywriter: Generate post variations tailored to each social media platform. 

Batch Ability: Select multiple posts at a time to duplicate, delete, publish, and move to draft. 

Filtering: Search for posts that you need to edit by categories such as social media platform, category, published status, and sequence of text.

How do I increase the likelihood that my audience shares my posts?  

To create dynamic copy, you must think in the perspective of your audience and what they would like to share. Check out our interview with longtime user, Lori Coleman from DemCast, about her best tips on how to create engaging posts that your audience will want to share. 

Ultimately, it’s important to know your audience and ask yourself questions such as: 

• What interests them? 

• Why should they care about this? 

• What action(s) can they take? 

People often don’t share on a topic because they feel like they lack the knowledge. By providing a variety of posts that cover a topic or important information, they will feel more empowered to share. 

Overall, we recommend each campaign to have a variety of posts with tailored copy for each social media platform. For example, Twitter posts should be concise and eye-catching with emojis, hashtags, or humor. On the other hand, Linkedin posts should be more narrative and polished. 

How do I use labels?

Labels are a way to organize your posts by categories. They are shared across your organization and will be available for all toolkits you build.

To add labels to a post, first click the three dots next to the post and select ‘Labels’ from the menu. In the window that appears, use the left corner to create new labels.

Once created, you can assign these labels to any post.

Tip: Use brief labels to ensure they display fully on the live campaign.

How Do I Create Post Variations for Each Social Network?

Creating post variations is helpful when you need to tailor a post for each social media platform but want to keep some of the original elements.

To create a post variation, click the three dots in the top right corner of a post, select “Add Variation.” From there, you’ll be able to edit a duplicate copy of the original post and choose the social media platform for the new post. The posts will then become linked on your toolkit dashboard. You can switch between all the variations by clicking the social media icons on the left side of the post.

Can I use one toolkit and change the materials every week/month/year?

Yes, this is called an “evergreen” social toolkit, which keeps one campaign active and allows you to change the materials/posts whenever you need to update them.

One tip is to move posts to the “Draft” stage or an inactive toolkit (one where the link isn’t distributed) when you no longer need it, rather than deleting the post. If you ever need to bring a post back to your campaign, you won’t have to start from scratch!

Here is a video explanation on how to best use “evergreen” assets by one of our earliest users, Dale Robinson, Chief Operating Officer of Field Team 6.

What is the difference between a draft and a live post?

A live post is visible on your published toolkit, while a draft post is only visible to your organization’s members on the post creator interface until it is published and becomes a “live” post. When you don’t want a post to show on your toolkit anymore, you can revert it to a draft state.

Who can publish a toolkit so that it is live?

Only admins and managers have the ability to publish a toolkit and make it live.

Which members can edit posts?

Admins, managers, and editors have the ability to create, edit, and delete posts on SoSha.

How can I track the success of a toolkit? 

SoSha automatically generates an analytic insights dashboard for every campaign. All accounts can track the number of users, shares and clicks they received on each campaign. Depending on your account tier, you will also receive in-depth analytics for sharing and clicking behavior; you can read more about how to understand these numbers with our guide on the Help Center.   

How do I embed posts on a website? 

To embed posts, start by selecting the toolkit you want to use. Then, click the ‘Embedding’ tab on the left side. Here, you can customize various elements of the toolkit, such as the background or text color. A preview of the toolkit will be displayed at the bottom of the page so you can see how it will look.

Once you are satisfied with your adjustments, copy the provided code and paste it into your website builder.

How do I embed posts in an email? 

Once you’re on the toolkit you’d like to take posts from, choose a post and click the three dots in the right corner. From there, select ‘Email Embedding.’ Choose your preferred social media platform and change your preferences like the button color and caption. 

Afterwards, copy the code on the bottom of the page, and implement it in any email CRM. 

Additionally, you can select a maximum of two posts and then click ‘Actions’ on the top right corner followed by ‘Email Embedding.’ Complete the same steps and then copy the code to use. 

GENERAL TROUBLESHOOTING

Why can’t I edit posts on my SoSha toolkit? 

This may be due to your membership level, which can limit editing access within your organization’s SoSha toolkits. We offer different levels of access based on individuals’ roles and responsibilities. To request changes to your access permissions, please reach out to the admin of your organization.

When I share on social media, my posts do not look like the ones I uploaded! 

Please send a screenshot of the issue to [email protected] and a team member will get back to you as quickly as possible with a solution! 

USE CASES

There are different strategies to maximize your toolkit based on your goals and industry. Below are some common questions and our use cases. 

How can I use social share toolkits to generate impressions for my organization?

SoSha toolkits are designed to generate more impressions than static share buttons because they take away the stress of drafting your own post. Instead, your community can select from any of the “first drafts” that you’ve created. 

The toolkit’s location is also crucial to generating impressions. When your toolkit is placed in a highly visible spot, such as a web page or newsletter, your community is more likely to share. 

The most successful toolkits contain a diverse array of content along with messaging so that there is a post that can resonate with all parts of your community. 

Check out this case study of how Field Team 6 raised 24 million impressions in four days or how one client created authentic and eye-catching toolkits that received $5.7 million worth of organic social media traffic.

How can I use social share toolkits to generate sign-ups?

You can boost signups by engaging your audience to recommend your product/cause/service to their friends and family. When building your toolkit, it’s helpful to stagger the upload of new posts so that users always see fresh content. 

After creating your toolkit, you can boost shares by creating incentives for your audience. Incentives can range from financial to social. Some organizations ‘gamify’ their audience’s shares by building leaderboards, loyalty badges, etc to incentivize sharing and build community! 

For more best practices, read this article on how a startup used our toolkits to generate 60,000 shares before their app even launched!

How can I use social share toolkits for crowdfunding/donations?

SoSha toolkits have been used to successfully raise funds for a variety of causes. We have an entire page here dedicated to examples and strategies. 

One key strategy is post-action sharing - when you create opportunities for your community to share after they have completed an action such as donating or attending an event. These members of your community are already passionate about your cause and through sharing, they can drive more people to your petitions, donation and sign-up pages. 

Here’s an example of posts that highlight post-action sharing:

How can I use social share toolkits for employee engagement?

You can build toolkits to empower employees to share accomplishments, open job positions and in-house marketing resources via their LinkedIn accounts, along with other major social media platforms.

For more details, you can read our article here about how SoSha can boost employee engagement!

Antler, an early user and our first investor, also uses SoSha to promote events, magnify media coverage, and encourage recruitment & referral efforts. Each toolkit contains posts that can be customized and shared to any social media platform. To read more about how Antler was able to generate organic shares worth over $63,000, click here.

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