This week we’re highlighting UUSC and their Giving Tuesday campaign! It’s a great example of how a well-built toolkit can fit seamlessly into the end of your fundraising cycle, especially right after someone donates. With a great array of posts that includes the “why,” a strong graphic, and a donation link, supporters can quickly spread the word and help you reach far more like-minded people.
For fundraising professionals preparing for Giving Tuesday and year-end campaigns, NC State’s approach offers five powerful lessons grounded in shared leadership, accessible storytelling, and scalable tools.
