UUSC just launched a well-designed toolkit for their Giving Tuesday campaign . It shows how an effective toolkit can integrate smoothly into the final stage of a fundraising flow, particularly after a donation is complete. The toolkit includes clear messaging around the “why,” eye-catching visuals, and a direct donation link—making it easy for supporters to share and expand the campaign’s reach.
This week we’re highlighting UUSC and their Giving Tuesday campaign! It’s a great example of how a well-built toolkit can fit seamlessly into the end of your fundraising cycle, especially right after someone donates. With a great array of posts that includes the “why,” a strong graphic, and a donation link, supporters can quickly spread the word and help you reach far more like-minded people.
For fundraising professionals preparing for Giving Tuesday and year-end campaigns, NC State’s approach offers five powerful lessons grounded in shared leadership, accessible storytelling, and scalable tools.
