Recap: Combining Social Media Amplification & User-Generated Content to Build Trust and Drive Action
- SoSha Staff
- 1 day ago
- 2 min read
However good your organization's content is, you're mostly reaching people who already follow you.
Social media amplification is one way to break through that ceiling, but when supporters share a graphic your team designed, it can still read as "the organization talking." But when your community creates something of their own, a selfie or video about why they care, that user-generated content (UGC), is what audiences actually stop scrolling for.
With the right prompts and messaging from your team, that kind of content can carry your campaign further than any branded post because it reaches people through someone they already know and trust.
On July 30 we hosted a webinar with LPS Campaigns and the Center for Digital Strategy exploring how organizations are putting this UGC strategy into practice.
Watch the recording below for campaign examples and practical tips from our speakers!
Here are our three key takeaways:
1. Your supporters are your best advocates
Supporters can reach people your organization can't. When they post, they introduce your campaign to friends, family, and colleagues who may never have encountered your content otherwise, extending your reach through relationships you don't have direct access to.
2. Authentic content stands out
Supporter-created photos, videos, and personal stories feel more genuine than polished brand graphics. Throughout the webinar, we shared campaign examples showing how a simple prompt can inspire supporters to create content that builds trust and drives action.
3. Make it easy to participate
Successful UGC starts with clear instructions, simple asks, and ready-to-share messaging. Encourage supporters to focus on authenticity, not perfection. Even if participation starts slowly, the best photos and videos can be repurposed across your social channels and digital ads.
Interested in trying this approach for your own campaign? Create a free SoSha account or reach out to our team to learn more.
