National Wildlife Federation's Action Fund toolkit is a strong example of meeting supporters where they are. Each piece pairs a clear visual with a direct call to action, driving people to sign pledges and petitions. They also included platform-specific graphics that make content easy (and compelling) to share.
In honor of Trans Awareness Week, Planned Parenthood put together a thoughtful toolkit to help their community share supportive messages. It’s a great example of using timely moments to spark engagement and empower your audience to spread the word.
