On July 30 we hosted a webinar with LPS Campaigns and the Center for Digital Strategy exploring how organizations are putting this UGC strategy into practice. Watch the recording for campaign examples and practical tips from our speakers.

With the EU’s TTPA regulation in place, Meta and Google have tightened restrictions on political ads, significantly reducing scale. Paid acquisition is no longer a reliable growth channel for political organizations in Europe. This article was originally written by Areti Livanos for Partisan. Read the original article here. The shift is forcing a change in how organizations acquire petition signatures, new emails, and volunteers. When paid reach is limited, acquisition depen

On May 19, we hosted a conversation with Red Wine & Blue and Moms Clean Air Force about how organizations can grow beyond the people already on their lists. Watch the full recording for the insights. Key Takeaways Your Existing Supporters Are an Underused Acquisition Channel When teams talk about reaching beyond their list, the answer is not always a bigger paid budget or a brand-new strategy. Many organizations already have a powerful growth channel in front of them: the peo

This week we are spotlighting FORCE : Facing Our Risk of Cancer Empowered. With February as Cancer Awareness Month, they created a strong toolkit for supporters to share resources on testing, risk management, and next steps. They also included a UGC action with a custom frame , an effective way to turn awareness into participation, especially for causes where personal stories and trusted networks can drive real impact.