Wisconsin Engagement Alliance, a grassroots coalition, uses SoSha to help volunteers share trusted election information with their own networks. Their toolkits connect civic participation to issues people are already thinking about, including the cost of living, the environment, and immigration rights. Because the content is shared by everyday people, like neighbors and friends, it feels more personal and gives supporters a natural reason to pass it along. Build posts around
Paid media is getting more expensive. Institutional trust is getting harder to earn. As a result, today's communications teams face a challenge: how do you reach people when attention is fragmented and trust no longer flows from organizations alone? According to the global Edelman Trust Barometer, 70% of people are now hesitant or unwilling to trust an organization that feels distant from them. On the other hand, trust has returned to everyday relationships: over 60% of peopl
