How Planned Parenthood Shows People What’s at Stake

Planned Parenthood Action Fund offers a strong example of how to build a toolkit that helps supporters speak clearly and confidently about the issues that matter most. Each post lays out what is at stake when politicians try to block access to essential health care, including care provided at Planned Parenthood health centers.

What stands out most is the copy – strong, concise stats that help supporters share credible information and have more informed conversations online about why accessible health care matters. Each post variation has visuals tailored to the platform, like vertical story graphics for Instagram, which makes the content feel native and easier for supporters to share.