How Biocom Activated Speakers, Sponsors, and Attendees at Scale Event managers have to balance speakers, sponsors, logistics, and last-minute changes, leaving little time for complicated promotion plans. Instead of building elaborate campaigns, activating word of mouth through structured social media amplification is both highly effective and surprisingly simple to set up. For Biocom , it became a coordinated, measurable system that empowered speakers, sponsors, and attendee

SoSha toolkits make it simple for speakers to promote your event to the right audiences. American Physical Therapy Association hosted the largest physical therapy convention in the country February 12-14, 2026. In the lead up, APTA built a toolkit  designed for speakers to plug in their session title using  fill-in-the-blanks , then enabled  AI for Sharers  to generate a draft that felt unique to them instead of copy and paste. The result was a wave of posts from their conv