Executive Summary: For conferences and trade fairs, speakers, sponsors, and partners serve as your most valuable marketing channel. When an industry expert posts about your event, they carry your brand to highly targeted professional circles that tend to be difficult to reach through traditional methods. But managing this relationship-driven promotion manually can be a massive resource drain that is difficult to scale. insureNXT, the premier international congress and trade f

Ahead of a major trade show, Fonds Finanz used SoSha to make event promotion feel more personal with user-generated content. Through the toolkit, people could take a selfie or upload their own photo, and share a post that encouraged their networks to register too. It’s a great example of how UGC can help build momentum before an event by making promotion feel authentic and community-driven.

How Biocom Activated Speakers, Sponsors, and Attendees at Scale Event managers have to balance speakers, sponsors, logistics, and last-minute changes, leaving little time for complicated promotion plans. Instead of building elaborate campaigns, activating word of mouth through structured social media amplification is both highly effective and surprisingly simple to set up. For Biocom , it became a coordinated, measurable system that empowered speakers, sponsors, and attendee

SoSha toolkits make it simple for speakers to promote your event to the right audiences. American Physical Therapy Association hosted the largest physical therapy convention in the country February 12-14, 2026. In the lead up, APTA built a toolkit designed for speakers to plug in their session title using fill-in-the-blanks , then enabled AI for Sharers to generate a draft that felt unique to them instead of copy and paste. The result was a wave of posts from their conv