Paid media is getting more expensive. Institutional trust is getting harder to earn. As a result, today's communications teams face a challenge: how do you reach people when attention is fragmented and trust no longer flows from organizations alone? According to the global Edelman Trust Barometer, 70% of people are now hesitant or unwilling to trust an organization that feels distant from them. On the other hand, trust has returned to everyday relationships: over 60% of peopl
This week we’re spotlighting MoveOn ! They launched a rapid-response mobile billboard campaign in South Dakota and DC to put pressure on lawmakers to defund ICE. In their outreach, they embedded a SoSha toolkit with the user-generated content feature enabled, inviting supporters to upload selfies to show their support. The result: a mobile billboard with bold graphics featuring real people behind the message. It’s a strong example of how user-generated content from SoSha ca
