This week we’re spotlighting Protect My Public Media! On June 4, local public media stations, partners, and advocates will come together for Protect My Public Media Day, a national day of action and awareness to show why local stations are worth protecting and call for restored federal funding. To help supporters take action, their team is launching social amplification toolkits on their website and embedding posts directly in emails to drive outreach to Congress. This make

On May 19, we hosted a conversation with Red Wine & Blue and Moms Clean Air Force about how organizations can grow beyond the people already on their lists. Watch the full recording for the insights. Key Takeaways Your Existing Supporters Are an Underused Acquisition Channel When teams talk about reaching beyond their list, the answer is not always a bigger paid budget or a brand-new strategy. Many organizations already have a powerful growth channel in front of them: the peo

Ahead of a major trade show, Fonds Finanz used SoSha to make event promotion feel more personal with user-generated content. Through the toolkit, people could take a selfie or upload their own photo, and share a post that encouraged their networks to register too. It’s a great example of how UGC can help build momentum before an event by making promotion feel authentic and community-driven.

Learn how two organizations found even more audience traction when investing in the strategy for after they get the signature.