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Creating and sharing content on social media made easy.
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Creating and sharing content on social media made easy.
Start your free trial today.
Creating and sharing content on social media made easy.
Start your free trial today.
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What is Social Media Amplification: The Unlocked Power of your Community
Paid media is getting more expensive. Institutional trust is getting harder to earn. As a result, today's communications teams face a challenge: how do you reach people when attention is fragmented and trust no longer flows from organizations alone? According to the global Edelman Trust Barometer, 70% of people are now hesitant or unwilling to trust an organization that feels distant from them. On the other hand, trust has returned to everyday relationships: over 60% of peopl
SoSha Staff
5 min read
Reaching beyond your list: How supporter sharing drives campaign growth
On May 19, we hosted a conversation with Red Wine & Blue and Moms Clean Air Force about how organizations can grow beyond the people already on their lists. Watch the full recording for the insights. Key Takeaways Your Existing Supporters Are an Underused Acquisition Channel When teams talk about reaching beyond their list, the answer is not always a bigger paid budget or a brand-new strategy. Many organizations already have a powerful growth channel in front of them: the peo
SoSha Staff
2 min read
How Social Media Amplification Turns Supporter Action Into Acquisition
Executive Summary: Social media amplification helps teams reach new audiences by equipping supporters with ready-to-share content they can post or send through their own networks. This strategy works best for organizations with an activated community and clear advocacy moments, such as petition signatures, event registrations, voter guides, or contacting elected officials. Red Wine & Blue shows how supporter sharing can become a measurable acquisition channel. From January t
SoSha Staff
5 min read
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