American Cancer Society: Extending the Action with an Easy Share

After someone signs a petition, American Cancer Society Cancer Action Network's confirmation email consistently includes an embedded post with a clear next step: “help us reach 75,000 signatures by sharing with a friend.”

The email copy and embedded post flow naturally together, making sharing feel like an easy next step of the action they just took.

It’s really simple to create one post with a few variations and embed it in your confirmation email, with the potential to drive more conversions. Take it one step further by including at least one direct messaging variation. Those person-to-person shares can be especially powerful because we don’t tend to ignore the links sent by our friends and family.