Overview North Carolina State University’s 2025 Day of Giving, held on March 26, raised over $50.56 million from 18,565 gifts, exceeding the previous year’s dollar total by 9%. Using SoSha’s social media toolkits, NC State empowered about 500 “Pack Leader” ambassadors with ready-to-share, customizable content and individual tracking links. These ambassadors drove engagement in hour-by-hour challenges that contributed to 932 unique posts, generating nearly 260,000 social impre