One of the most powerful things that happens online isn’t an ad, an influencer post, or a high-budget campaign. It’s when a regular person shares something they genuinely believe in. That’s the heart of relational organizing — “friend-to-friend” sharing — a strategy the Empower Project has championed for years. As Amanda Brink , Empower Project’s Executive Director, puts it: “We’re banking on the fact that the messenger matters more than the message.” In a recent episode of H
When Luca Stirbat, CEO and Program Manager of ReaKtorX , launched their winter startup accelerator program in 2024, he had a clear mission: find five standout founders in less than two months from Central and Eastern Europe to fund and send to the U.S. What he didn’t have was time—or a marketing budget. “We’re a small team, and our audience is huge. Startups across half a continent. We couldn’t afford to run targeted ads across all these markets, and honestly, we didn’t wa
