One of the most powerful things that happens online isn’t an ad, an influencer post, or a high-budget campaign. It’s when a regular person shares something they genuinely believe in. That’s the heart of relational organizing — “friend-to-friend” sharing — a strategy the Empower Project has championed for years. As Amanda Brink , Empower Project’s Executive Director, puts it: “We’re banking on the fact that the messenger matters more than the message.” In a recent episode of H