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Creating and sharing content on social media made easy.
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Creating and sharing content on social media made easy.
Start your free trial today.
Creating and sharing content on social media made easy.
Start your free trial today.
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What is Social Media Amplification: The Unlocked Power of your Community
Paid media is getting more expensive. Institutional trust is getting harder to earn. As a result, today's communications teams face a challenge: how do you reach people when attention is fragmented and trust no longer flows from organizations alone? According to the global Edelman Trust Barometer, 70% of people are now hesitant or unwilling to trust an organization that feels distant from them. On the other hand, trust has returned to everyday relationships: over 60% of peopl
SoSha Staff
5 min read
Reaching beyond your list: How supporter sharing drives campaign growth
On May 19, we hosted a conversation with Red Wine & Blue and Moms Clean Air Force about how organizations can grow beyond the people already on their lists. Watch the full recording for the insights. Key Takeaways Your Existing Supporters Are an Underused Acquisition Channel When teams talk about reaching beyond their list, the answer is not always a bigger paid budget or a brand-new strategy. Many organizations already have a powerful growth channel in front of them: the peo
SoSha Staff
2 min read
How Powerful Storytelling Strengthens Social Media Amplification
Letters from Dilley website site shares moving letters and drawings from children held at the ICE detention center in Dilley, Texas, giving visitors a powerful reminder of the families affected. After people read the stories, the embedded SoSha toolkit offers a simple way to respond in the moment and share the message with their own circles. It’s a thoughtful example of how clear storytelling and an easy next step can turn awareness into action.
SoSha Staff
1 min read
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