For fundraising professionals preparing for Giving Tuesday and year-end campaigns, NC State’s approach offers five powerful lessons grounded in shared leadership, accessible storytelling, and scalable tools.

Overview North Carolina State University’s 2025 Day of Giving, held on March 26, raised over $50.56 million from 18,565 gifts, exceeding the previous year’s dollar total by 9%. Using SoSha’s social media toolkits, NC State empowered about 500 “Pack Leader” ambassadors with ready-to-share, customizable content and individual tracking links. These ambassadors drove engagement in hour-by-hour challenges that contributed to 932 unique posts, generating nearly 260,000 social impre