Paid media is getting more expensive. Institutional trust is getting harder to earn. As a result, today's communications teams face a challenge: how do you reach people when attention is fragmented and trust no longer flows from organizations alone? According to the global Edelman Trust Barometer, 70% of people are now hesitant or unwilling to trust an organization that feels distant from them. On the other hand, trust has returned to everyday relationships: over 60% of peopl
Ahead of No Kings Day, Human Rights Campaign built a great toolkit with content optimized for each platform and a smart use of user-generated content so it’s easy for supporters to participate by taking and sharing their own photos. UGC makes a movement more personal by bringing real faces (& voices) to the cause.
