On January 29, we hosted a webinar with CounterPoint Messaging to explore how agencies, state affiliates, and local advocacy organizations can win state and local fights faster by using social media amplification with precision. Meaningful change does not always come from broadcasting louder messages. It comes from mobilizing the right people, at the right moment, to reach the right decision-makers with coordinated pressure that is visible and measurable. Figure Out Who to I

This case study was originally published by CounterPoint Messaging , a SoSha customer . We’re proud to share their case study highlighting their organic social media + paid ads strategy for advocacy. Key takeaway: There is some fatigue among organizers and the public around actions targeting Federal lawmakers. This campaign proved these digital actions work on smaller and more local players who are not used to negative attention online. The Approach:  With just six days to ac