UUSC just launched a well-designed toolkit for their Giving Tuesday campaign . It shows how an effective toolkit can integrate smoothly into the final stage of a fundraising flow, particularly after a donation is complete. The toolkit includes clear messaging around the “why,” eye-catching visuals, and a direct donation link—making it easy for supporters to share and expand the campaign’s reach.

Overview North Carolina State University’s 2025 Day of Giving, held on March 26, raised over $50.56 million from 18,565 gifts, exceeding the previous year’s dollar total by 9%. Using SoSha’s social media toolkits, NC State empowered about 500 “Pack Leader” ambassadors with ready-to-share, customizable content and individual tracking links. These ambassadors drove engagement in hour-by-hour challenges that contributed to 932 unique posts, generating nearly 260,000 social impre