Frequently Asked Questions
Updated: Sep 12
COMMON QUESTIONS
How can my community members share a post from a SoSha toolkit?
First, select a social media platform you'd like your community members to post on. Then choose a post from the toolkit to share. Some toolkits have categories on the top that you can browse for different content.
If you are sharing from a mobile device, follow the instructions of the pop-up and click ‘Continue.’ Select the app you want to post on and paste the caption in the text box before sharing. All images, videos, and GIFs will transfer over.
If you are sharing from a desktop, click “Customize and Share” on the post of your choice and a pop-up window from that social media platform will appear. The caption will be copied to your clipboard so you will have to paste it before posting. On a desktop, the image will automatically transfer to social media while videos and GIFs will download to your desktop for you to drag into the post.
Click here to watch a video from DemCast, one of our earliest users, on how to share a SoSha post!
**Note that some posts have ‘fill-in-the-blank’ spots which require an answer prior to clicking “Customize and Share.”**
Can I edit a SoSha post before sharing it?
Absolutely. Once someone selects the post that they like best, they can click “Customize and share” to open the social media platform and paste the text. When the text is pasted, a user can make edits before sharing.
CREATING A SOSHA TOOLKIT
What are the essential items to create a SoSha post?
You can view this guide on our Help Center on how to build a post. You will need to select a social media platform, enter a text and link, and add a form of media (image, video, or GIPHY link).
What types of content can I upload onto SoSha?
Our system allows images (PNG, JPG/JPEG/MJPEG, BMP, WEBP & TIFF) that are less than 32 MB and less than 6000 pixels. Videos must be less than 128 MB, less than 90 seconds, and less than 4000 pixels. Finally, GIFs must be less than 64 MB, less than 30 seconds long, and less than 4000 pixels.
How can I make the editing process faster?
SoSha has a number of tools to make the editing process faster. To quickly turn a document into a toolkit, you can use our Google Doc Converter. While creating posts on our platform, you will also see suggestions provided by our AI-powered Writing Assistant. These suggestions are tailored for higher social media engagement.
Once posts are uploaded to your campaign, you can quickly edit posts with these features:
Batch Ability: Select multiple posts at a time to duplicate, delete, publish, and move to draft.
Filtering: Search for posts that you need to edit by categories such as social media platform, category, published status, and sequence of text.
Overwrite: Select multiple posts and change the link or the link caption all at once by clicking on the "actions" menu and selecting your preferred option on the "ready-made posts" tab of your campaign creation dashboard.
Linking Posts: Link posts so they remain next to each other on your post creator interface. This is helpful if you have one form of copy that you want to slightly edit for different social media platforms.
If you click the three dots on the right corner of a post, you can select “Post Variation For,” duplicate a post and link it to the existing one. You can also batch-select posts and link them by clicking “Link Posts Together” in the ‘Actions’ menu.
How do I create posts that my community wants to share?
To create dynamic copy, you must think from your community's perspective and what they like to share. Ultimately, it’s critical to know your audience and ask yourself questions such as: what interests them? Why should they care about this? What can they do about this?
People often don’t share their thoughts on a topic because they feel they lack the knowledge. Provide a variety of posts that cover key topics and important information and they will feel more empowered to share.
Overall, we recommend each campaign have a variety of posts that have tailored copy for each social media. For example, Twitter posts should be concise and eye-catching with emojis, hashtags, or humor. On the other hand, Linkedin posts should be more narrative and polished.
Check out our interview with a longtime user, Lori Coleman, Director of Digital Strategy for DemCast USA, about her best tips on creating engaging posts that your audience will want to share.
How do I use categories?
Click the 'Categories' section under Campaign Info, then name, add, & delete categories. Categories allow you to organize the ready-made posts of your toolkit by theme or topic.
We recommend brief titles for your categories so that the entire word/phrase displays on the live campaign.
How do I create post variations for each social network?
You can create new posts linked to an original post and link existing posts. Click here to watch this quick tutorial on the feature.
How do I use the Google Docs Converter?
The Google Docs Converter helps you to transform your Social Media Toolkits into easy-to-share SoSha campaigns. All you need to add is the link to a public Google Doc and your SoSha API key.
Can I use one toolkit and change the materials every week/month/year?
Yes, this is called an “evergreen” social toolkit. You can keep one campaign active and change the materials/posts whenever you need to update them.
One tip is to move posts to a draft or an inactive toolkit (one where the link isn’t distributed) when you no longer need it rather than delete the post. If you ever need to bring a post back to your campaign, you won’t have to start from scratch!
Here is a video explanation on how to best use “evergreen” assets by one of our earliest users, Dale Robinson, Chief Operating Officer of Field Team 6.
Why is there a limit of 200 posts per campaign?
We enabled a 200-post limit on each campaign to ensure a smooth user experience. Based on client feedback, when campaigns go over 200 posts, they become difficult to manage as the loading times increase as a higher number of complex assets are displayed.
What do I do if I reach 200 posts?
You can copy the draft posts to another campaign to make more space. Another way to reduce the number of posts is to delete some of the draft posts in that campaign.
What is the difference between a draft and a live post?
The difference is that a live post is visible on the toolkit, while a draft post is only visible to campaign managers on the post creator interface until it is published. If you don’t want a post to show on your toolkit, we recommend moving it to a draft state.
How can I track the success of a toolkit?
SoSha automatically generates an analytic insights dashboard for every campaign. All accounts can track the number of users, shares, and clicks received on each campaign. Depending on your account tier, you will also receive in-depth analytics for sharing and clicking behavior; you can read more about these numbers with our guide on the Help Center.
Can I change the design of my toolkits?
Tornado users can reach out to support@speechifai.tech to tailor their SoSha white-label platform. The possible changes include font changes,
custom-shaped buttons (square vs. round shaped), and the ability to edit elements of the ready-made post, such as text color, background color, borders, and more.
How do I embed posts on an email/website?
You can embed SoSha posts onto your website or an email by clicking the integration or email embedding tabs on your dashboard. Please refer to this Website Embedding guide and this Email Embedding guide for step-by-step instructions!
GENERAL TROUBLESHOOTING
When I share on social media, my posts do not look like the ones I uploaded!
Please send a screenshot of the issue to support@speechifai.tech, and a team member will get back to you as quickly as possible with a solution!
USE CASES
There are different strategies to maximize your toolkit based on your goals and industry. Below are some common use cases.
Generating impressions for my organization
SoSha toolkits are designed to generate more impressions than static share buttons because they take away the stress of drafting your post. Instead, your community can select from any “first drafts” that you’ve created.
The toolkit’s location is also crucial to generate impressions. When your toolkit is placed in a highly visible spot, such as a web page or newsletter, your community is more likely to share it.
We also recommend utilizing our Writing Assistant, which provides suggestions while you create posts. These suggestions (line breaks, hashtags, emojis, etc. ) are tailored for higher social media engagement.
The most successful toolkits contain a diverse array of content and messaging so that there is a post that can resonate with all parts of your community.
Feel free to check out this case study of how Field Team 6 raised 24 million impressions in four days or how one client created authentic and eye-catching toolkits that received $5.7 million of organic social media traffic.
Generating sign-ups
You can boost signups by engaging your audience to recommend your product/cause/service to their friends and family. When building your toolkit, it’s helpful to stagger the upload of new posts so that users always see fresh content.
After creating your toolkit, you can boost shares by creating incentives for your audience. Incentives can range from financial to social. Some organizations ‘gamify’ their audience’s shares by building leaderboards, loyalty badges, etc to incentivize sharing and build community!
For more best practices, read this article on how a startup used our toolkits to generate 60,000 shares before their app even launched!
Crowdfunding/donations
SoSha toolkits have been used in fundraising successfully for a variety of causes. We have an entire page here dedicated to examples and strategies.
One key strategy is post-action sharing - when you create opportunities for your community to share after they have completed an action, such as donating or attending an event. These members of your community are already passionate about your cause, and through sharing, they can drive more people to your petitions, donations, and sign-up pages.
Here’s an example of SoSha posts embedded on a sign-up confirmation page:
Employee engagement and advocacy
You can build toolkits to empower employees to share accomplishments, open job positions, and in-house marketing resources via their LinkedIn accounts and other major social media platforms.
For more details, you can read our article here about how SoSha can boost employee engagement!
Antler, an early user and our first investor, also uses SoSha to promote events, magnify media coverage, and encourage recruitment & referral efforts. Each toolkit contains posts that can be customized and shared to any social media platform. To read more about how Antler was able to generate organic shares worth over $63,000, click here.