Social Media Hashtags – A Quick Recap When it comes to using social media for marketing, hashtags are the key to unlocking social media’s power and ensuring your content reaches the right people. They are the one-stop shop for finding content related to a particular topic or event. You have seen them everywhere: on your favorite TV shows, in your favorite books, and of course, all over social media. From Twitter to Instagram, hashtags are used to help categorize, organize, and promote content. These pound symbols hold a strong power as they can help you reach new audiences, increase engagement, and build relationships with your followers. Whether you like it or not, they have become integral to the social media landscape and will stay longer.