This can be the first thought coming into your mind as you hear the idea of Instagram DM. Generally, Instagram DM can be defined as a direct message between one user to another user with privacy. You can send anything over a direct message on Instagram, including pictures, videos, text messages, audio messages, GIFs, and stickers.
A direct message on Instagram is only visible to you and those who are communicating with you. These messages will not appear on your feed, stories, or anywhere else. Hence, you can make good use of this feature to build cordial relationships with customers, reach out to potential leads, and get feedback for improvement.