Social media advertising is defined as spending money to promote content to reach a specific audience on any preferred social media platform. It comes under the types of digital marketing. The ad form can be anything from captions, images, carousels, videos, blog posts, and more. Simply, you can execute social media ads in the form of any content type and on any social media platform.
With the help of social media advertising, business managers can hyper-target the audience they want to reach. This concept is the reciprocal of organic reach. This means no more experiments and directionless strategies. You do not need to put in the effort and wait for the results to happen naturally.